Creative Writing Ideas

No one can logically argue against the fact that content is king. Web sites that are nothing more than glorified link farms or ad spiels must work harder and invest more money to gain visitors - almost none of them return. To keep users returning, there must be a reason. Articles can serve two major roles in maintaining a successful website - content and promotion. Just minutes from now you could be on your way to building a more successful business. Article creation and submission is one of the greatest promotional tools ever.

CONTENT

Every web site that wants to succeed at competing for eyeballs must have solid content to offer. Otherwise, the visitor is off in mere seconds - never to return. Make the visitor glad they visited and you have potentially created a loyal user.

Think about some of the more popular web sites on the Internet. Why would you visit them? Why would you return? Let's look at a popular news site, FoxNews.com. I visit Fox News to read the latest news stories. I go back because I know there will be fresh articles waiting for me. I visit my favorite writing web site because I know there are great articles there and new ones appear often.

Do you see a theme? I am not going to a web site that is about other web sites or is a link farm - I am going to the source of what I desire. These sources not only receive my attention but have a good chance at selling me something. Over time, my trust in these web sites increases and I am more open to what they have to offer. It is important to offer quality content to hook the visitors in and update often to give them reasons to return. Your web site is an extension of you and your company. How visitors perceive your web site is how they will perceive you. This is why it is important that articles be well written. Anything less will compromise your perceived image.

PROMOTION

There is no easier way to establish links and incoming traffic to your web site than writing articles - or having someone write them for you. It could take months or longer for a web site owner to gain a significant amount of relevant links on other web sites. However, it can take days, with no effort, to accomplish the same feat with one well crafted article. The process is extremely simple.

1. Write the article or have it written for you.
2. Submit the article to article distribution services.
3. Start working on the next article or have a writer do it for you.

Once your article is out there it will work itself onto web sites across the Internet, which will end up generating incoming links for your web site. Moreover, this will increase your link popularity, which is very important for great search engine rankings. It would be wise to write articles that pertain in some way to your own web site. Don't forget to use the article on your own web site too.

The promotion world is waking up to this article creation technique and in time the competition will be fierce. The time to get started is right now. One well crafted article can easily be worth thousands of dollars in promotional efforts.

Writing persuasive web content covers a wonderful variety of writing techniques. You can use different voices, humor, inspiration, or sales copy. Every web page should have a purpose: To familiarize, to inform, or to call the reader to action (click to the next page, join a newsletter, buy a product, or sign up for a mini-course.)

The writing style or technique you use for each web page should be "in tune" with the goal of that page. And the one key to writing persuasive web content -- and ultimately a successful web site -- is this: Understand Your Readers.

Website owners and writers understand the purpose behind most websites is to generate income.

It is a well-known fact that the majority of web readers are seeking information. These readers likely do not know that most web sites exist to make money.

Think Like Your Readers

When you understand this one aspect, then you will succeed in writing very effective and persuasive web content. Think like your readers, who probably have reached your site looking for help, reinforcement, or how-to-do-something. Great persuasive web content isn't a sales pitch. It's much more far-reaching than that.

When a reader lands on your web page full of friendly, useful, and legitimate content about their search term, he or she will begin to trust and believe in you, the website author. Keep the elements of good web writing sharp: Familiarization, Information, and Action.

Write so your readers feel familiar with your site. Speak directly to them. Help them know where they are on the website with clear navigation. Establish rapport with your readers by showing them you understand their concerns. Let them know how and why you have the means to help them. When your reader feels comfortable and familiar with you, they will spend time reading about your product or service.

Write pages full of interesting, easy to read advice, facts, and information. There is no better way to show your credibility to your readers. Surprise them with the latest updates and breaking news about your subject. Give them new perspective for them to sink their teeth into.

Keep It Real... Readers Will Detect When You Don't

Your readers need to know you're legitimate ... and you prove this to them with your knowledge and fair assessments of your product or service. Never stop working to establish trust with your readers.

Persuasive web content always leads to action. Make the desired action clear and easy for your readers to respond to. A complicated response process makes for a miserable failure! Write pages that use understandable links and simple buttons for readers to click.

Be honest at all times with your implications, too. If you're retrieving their email address with the intent of sending newsletters or product updates, say so right up front. Never manipulate your reader in any way.

Writing great persuasive web content appeals to the reader's intelligence and true needs. Never disrespect readers by appealing to fears and insecurities. Too many web writers have tried this and failed.

Remember that you serve your own interests best by serving your reader's interests. That is the mark of a truly legitimate web site where persuasion begins naturally and becomes dynamic. The results you see will be remarkable!

Copyright 2006 Trish Andrews

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